FEAST - COOKBOOk
Role: Creative Direction & Photography
Author: Mushka Haskelevich
Art Direction: Alexandra Welch
Set Design: Christina Allen
Book Design & Illustrations : Claudia Bessi
Feast, by Mushka Haskelevich, is a guide that is made to help hosts throw epic dinner parties. The cookbook is separated in multiple chapters, with each chapter dedicated to a different group in ones life. From friends, family and to romantic partners, Feast is written to help hosts come up with a cohesive menu, organize their pantry, cook with guidance and finally plan their next dinner party.
American Express - AD CAMPAIGN
Role: Art Direction and Photography
Copywriters: Rachel McCoy, Al London
American Express isn’t just a card, it is an invitation to feel extravagance among ordinary experiences. For even day-to-day transactions, there is luxury to be found. The “Exquisite” campaign highlights American Express' way of making mundane purchases feel upscale. Showcasing familiar meals in a five-star setting highlights how the average consumer can use American Express to enhance their daily life.
TABLE FOR ALL - Dinner experience
Role: Creative Direction, Design and Photography
The Pennsylvania countryside at the cusp of summer is a sight to behold, and I wanted to build a dining experience that was fully a part of it, The depth of the of the greenery and life erupting from unexpected places was a guiding theme for the table design. It took a couple months to plan, design, and prepare the invitations, menu, and decor. Each element was curated while keeping the beautiful location and time of year in mind, culminating in nearly 20 guests joining me over Memorial Day weekend to celebrate this new beginning.
TABLE FOR ONE - SHORT FILM
Role: Director & Photographer
Art Director : Allie Welch
Set Design: Kelsi Windmiller
Actor: Sarah McDonald
Music: Mexican Institute of Sound
Exploring the nuance of a woman dining alone, Table for One examines an anxious socialite indulging on a luxurious dinner by herself and experiencing a range of emotions that she feels while being empowered by and equally anxious by her time dining alone. This theme was visually explored through an early 2000’s timeline lens.
Serra — Quality Drugs - DIGITAL CAMPAIGN
Role: Photography and Art Direction for Ad
Copywriters: Rachel McCoy, Al London
Stylist: Katlin Taosaka
Serra offers quality drugs for those who enjoy living life at a higher frequency. Serra strives to provide quality cannabis products that bring you into a state of positivity, creativity, and relaxation. In this campaign, we wanted to highlight the extraordinary experiences customers can enjoy with the help of Serra’s products using surreal photography and dreamlike colors with a playful presentation.
Integrity Brewing - ad CAMPAIGN
Role: Art Direction
Copywriters: Hanna Benson, Nicholas Petrich, Kyle Long
Photography: Michelle Bauer
Integrity Brewing strives to be your neighborhood pub and stands out from the pretentious Portland brewery culture with their approachable style. They take pride in their honest and hard work. This campaign was developed based on the unique company name Integrity, which implies trustworthiness. Our “Honest Beer” campaign addressed what it means to have integrity by telling the truth about everyday inaccuracies and hard to swallow realities of the modern age.
